With best wishes for the new year for all, inform you of the new promotion of tourism in Galicia, with inspiration from medieval manuscripts and betting on an intimate relationship with Visitors and seeks love with mysteries exoticism and tranquility.
Galicia's new image with the slogan "Do I keep the secret?" Power values \u200b\u200bthat are to be sold in Galicia: "good treatment, attention to detail and respect for our heritage."
The company in charge of developing this concept was CIAC and promotion are based on a logo from the word "Galicia" written in a typeface inspired by the Cantigas Alfonso X and other manuscripts of the Galician-Portuguese tradition and the medieval Gaelic documents.
In the promotional videos of the new brand, a female voice allegory of Galicia, the viewer is directed to emphasize his hospitable nature, romantic and friendly, but mysterious and at times hard-includes references to the dangers of the sea, and rain.
The aim of the campaign launched yesterday is to republish the results of Xacobeo 2010 and attract 8 million visitors to discover the secrets of the eighth centenary of the Cathedral of Santiago, the first buildings in the City of Culture and other assets of Galicia.
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